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How an HR SaaS Platform Transformed Its GTM Strategy
The Challenge In early 2024, a leading Nordic HR tech SaaS platform with over 1,200 customers across Northern Europe began to see its...
Jun 2, 20252 min read


Welcoming Carl Axell to The Scale Factory
Carl has seen what scale-up success really takes, and it’s not flashy headlines or rushed growth. It’s alignment. “Real momentum comes...
May 28, 20251 min read


Yotis Tonnelier Joins TSF as an Advisor
Welcome Yotis as one of our advisors at The Scale Factory! A seasoned venture investor, strategic advisor, and operator, Yotis has spent...
May 26, 20252 min read


Meet Alvin Foo – Advisor to The Scale Factory
We’re excited to welcome Alvin Foo as an advisor to The Scale Factory. Alvin’s journey through Asia's tech landscape spans over 25 years,...
May 21, 20251 min read


Meet the Advisors: Madanjit Singh
We’re thrilled to introduce Madanjit as part of our growing team of advisors at The Scale Factory. With a career spanning the APAC...
May 19, 20252 min read


Welcoming Mark Heap as a TSF advisor
We’re thrilled to welcome Mark Heap as an advisor to The Scale Factory! Mark has spent over 25 years helping some of the world’s most...
May 13, 20253 min read


Meet Daniel: Senior Business Development Manager
Daniel recently joined The Scale Factory to lead business development for Bannerflow in Southeast Asia. With over a decade in advertising...
May 12, 20252 min read


Sub-Cultures Aren’t the Problem—They’re Part of the Solution
After helping over 42 clients scale into new regions, one thing we’ve seen again and again is how culture becomes a make-or-break factor....
Apr 30, 20252 min read


Product-Led Growth in New Markets
For most B2B scale-ups, Product-Led Growth (PLG)—where the product drives acquisition, retention, and expansion—is the goal when building...
Apr 28, 20252 min read
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