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A single route from strategy to revenue
We've partnered with Differ to serve scaleups across the Nordic markets We did it because we believe the market needs more outcome-based consultancy — work that is measured in revenue, not recommendations. The partnership takes effect immediately. Differ is one of the strongest strategy and technology houses in the Nordics — a firm that unites strategy, creativity and technology to move businesses, brands and people forward, and part of Xlent Consulting Group. This partnershi
Jun 83 min read


Singapore's EDB features The Scale Factory
Singapore Global Network publishes a profile of co-founder Pierre Mårtensson — tracing TSF's origins to 1994 Singapore. Singapore's Economic Development Board, through its Singapore Global Network platform, has published a profile on The Scale Factory co-founder Pierre Mårtensson: "From door-to-door salesman to venture capital leader: How Pierre Mårtensson built his career in Singapore from scratch." The piece traces Pierre's arrival in Singapore in 1994 — with little more th
May 261 min read


The Scale Factory Welcomes Niklas Stålberg as Advisor
We are pleased to introduce and warmly welcome Niklas Stålberg as Advisor to The Scale Factory (TSF). Niklas is a highly accomplished serial entrepreneur who has founded and built five companies within digital marketing and ad/martech. His most recent scale-up was acquired by GroupM, after which Niklas took on the role of Group CEO for GroupM Thailand. In this position, he led a team of approximately 650 professionals managing more than $500 million in annual advertising inve
Mar 32 min read


Welcoming Paul Evans as an Advisor to The Scale Factory
We’re delighted to welcome Paul Evans ( LinkedIn ) as an advisor to The Scale Factory. Paul is a rare operator in media and adtech — someone who has worked agency-side, client-side, and adtech-side, and who now focuses exclusively on one of the most misunderstood but commercially critical levers in B2B growth: positioning. Over the past two decades, Paul has held senior international media leadership roles with Vodafone and Microsoft, and latterly operated as a fractional CM
Feb 193 min read


Welcoming Caspar Schlickum as an Advisor to The Scale Factory
We’re excited to welcome Caspar Schlickum as an advisor to The Scale Factory! Caspar is a seasoned business executive with more than 30 years of experience helping brands grow across EMEA and APAC. He combines deep commercial leadership with hands-on experience in scaling complex, multi-market organisations. He began his career in banking with Deutsche Bank, before spending 16 years at WPP, where he held senior leadership roles across consumer insights, media, technology, and
Feb 32 min read


Regional Funding Trends: Where to Look in H2 of 2025
Raising capital and entering new markets go hand in hand. By Q3 2025, the funding environment looks very different depending on where you...
Sep 30, 20252 min read


Meet Michael Ferrer, Business Development Rep for Buynomics
Some careers are built around one industry. Michael’s has been about finding the places where industries change. From Uber to Airbnb, and...
Sep 17, 20251 min read


Welcoming Julius Göllner as an Advisor to The Scale Factory
With 16 companies founded, Julius has spent his career building, scaling, and investing in SaaS businesses across Europe. He’s someone...
Sep 3, 20252 min read


The Limits of Founder-Led Sales in New Markets
Founder-led sales plays a valuable role in the early stages of most B2B scale-ups. It builds momentum, closes credibility gaps, and helps...
Aug 28, 20253 min read
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