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The Scale Factory Welcomes Niklas Stålberg as Advisor
We are pleased to introduce and warmly welcome Niklas Stålberg as Advisor to The Scale Factory (TSF). Niklas is a highly accomplished serial entrepreneur who has founded and built five companies within digital marketing and ad/martech. His most recent scale-up was acquired by GroupM, after which Niklas took on the role of Group CEO for GroupM Thailand. In this position, he led a team of approximately 650 professionals managing more than $500 million in annual advertising inve
5 days ago2 min read


Welcoming Paul Evans as an Advisor to The Scale Factory
We’re delighted to welcome Paul Evans ( LinkedIn ) as an advisor to The Scale Factory. Paul is a rare operator in media and adtech — someone who has worked agency-side, client-side, and adtech-side, and who now focuses exclusively on one of the most misunderstood but commercially critical levers in B2B growth: positioning. Over the past two decades, Paul has held senior international media leadership roles with Vodafone and Microsoft, and latterly operated as a fractional CM
Feb 193 min read


Welcoming Caspar Schlickum as an Advisor to The Scale Factory
We’re excited to welcome Caspar Schlickum as an advisor to The Scale Factory! Caspar is a seasoned business executive with more than 30 years of experience helping brands grow across EMEA and APAC. He combines deep commercial leadership with hands-on experience in scaling complex, multi-market organisations. He began his career in banking with Deutsche Bank, before spending 16 years at WPP, where he held senior leadership roles across consumer insights, media, technology, and
Feb 32 min read


Regional Funding Trends: Where to Look in H2 of 2025
Raising capital and entering new markets go hand in hand. By Q3 2025, the funding environment looks very different depending on where you...
Sep 30, 20252 min read


Meet Michael Ferrer, Business Development Rep for Buynomics
Some careers are built around one industry. Michael’s has been about finding the places where industries change. From Uber to Airbnb, and...
Sep 17, 20251 min read


Welcoming Julius Göllner as an Advisor to The Scale Factory
With 16 companies founded, Julius has spent his career building, scaling, and investing in SaaS businesses across Europe. He’s someone...
Sep 3, 20252 min read


The Limits of Founder-Led Sales in New Markets
Founder-led sales plays a valuable role in the early stages of most B2B scale-ups. It builds momentum, closes credibility gaps, and helps...
Aug 28, 20253 min read


When the Playbook Stops Working: Spotting the Early Signs of Regional Friction
Most scale-ups take their first steps into new markets with a playbook shaped by what has worked before. But the further the expansion...
Aug 8, 20252 min read


How Leave Policies Vary Across Markets and Why It Matters
When scale-ups expand into new markets, one of the most overlooked and misunderstood elements is how paid leave is perceived and...
Jul 30, 20253 min read
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