Welcoming Caspar Schlickum as an Advisor to The Scale Factory

We’re excited to welcome Caspar Schlickum as an advisor to The Scale Factory!

Caspar is a seasoned business executive with more than 30 years of experience helping brands grow across EMEA and APAC. He combines deep commercial leadership with hands-on experience in scaling complex, multi-market organisations.

He began his career in banking with Deutsche Bank, before spending 16 years at WPP, where he held senior leadership roles across consumer insights, media, technology, and creative — including co-founding Xaxis, WPPs pioneering programmatic media business, and leading its rapid growth as CEO for EMEA.

Says Caspar on how his journey has shaped his perspective on scale-up growth:

My focus has always been on moving beyond intuition to build consistent commercial engines—helping leadership teams optimize their sales motions and operating models to deliver predictable results.”

Most recently, Caspar spent seven years at Accenture as a Managing Director, leading B2B sales and commercial excellence across Asia Pacific. In this role, he worked directly with senior commercial leaders at some of the region’s largest organisations, helping them design growth strategies, optimise sales operations, and scale commercial performance across markets.

Asia is incredibly diverse, yet sales teams still need to drive growth while being ruthlessly efficient in how they set up operations. The key is getting the balance right: strong local market focus and capabilities, combined with the right level of central support.

While Caspar is an active investor in early-stage businesses across AI, blockchain, and technology, his support of our business comes from seeing what actually works - and what perhaps works less well.

I’ve long believed in The Scale Factory’s model. Asia isn’t easy, and the ability for scale-ups to quickly plug into a dedicated, localized commercial unit is a powerful way to test markets and build traction without the usual 'cold start' risks.

Being able to enter the region efficiently, understand what’s working, and do so with a team that has a proven playbook — that feels like the most practical way to achieve predictable revenue in a new market.”

We’re delighted to have Caspar joining us as an advisor and look forward to working together as we continue helping ambitious scale ups build predictable revenue engines in Asia!