MiniMeis expands in Asia with TSF

The Scale Factory is thrilled to welcome Minimeis as a new Client. Founded 7 years ago, the Founders wanted to find the best way to let children explore the world in a safe and fun way, so they developed Minimeis - the world's best shoulder carrier.

Fast forward to today, Minimeis has more than 250,000 happy customers, 120,000+ followers on social media, and is recognised by TIME magazine as the best invention. Most recently, MiniMeis picked up the Innovation Award at the biggest trade fair of its kind, Kind+ Jugent.

Pierre Martensson, Founder and Managing Partner at The Scale Factory commented on the collaboration: “When we at The Scale Factory were asked to build out their presence in Asia, we did not hesitate a second. With their state of the art, patented, easy-to-use, lightweight, safe, foldable product for parents and their children, we are confident Asia will become yet another strong region for Minimeis”.

Through this collaboration TSF will work to build partnerships with leading distributors and retailers in the children and toddlers category across Asia.