Cavai: The Secret to Great Video Ads
Creating ads that stand out and engage audiences in today's crowded digital space is no small feat. However, video ads offer a powerful...
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May 283 min
Nordic Innovation Meets Southeast Asian Markets
Southeast Asia's digital landscape is buzzing with opportunity, and it's not just local players who are taking notice. Nordic AdTech...
May 144 min
Market Entry Strategies During Ramadan in Southeast Asia
Ramadan is celebrated with great enthusiasm across Southeast Asia, serving not only as a period of spiritual reflection but also as a...
Apr 302 min
Is Your Retail Media Strategy Shoppable?
Interactive and shoppable ads are improving online advertising by combining data-driven digital marketing with a consumer-friendly...
Apr 165 min
Client Spotlight: What Lies Beyond CTR? Cavai's Approach to Deeper Ad Engagement Metrics
For decades, Click-Through Rate (CTR) has been the gold standard for measuring the success of digital advertising campaigns. It's been...
Apr 94 min
Client Spotlight: How Adimo’s Shoppable Ads Enhance E-commerce Experiences
The e-commerce scene in Southeast Asia is booming, with industries like Food & Beverage and Beauty leading the charge. Despite this...
Apr 25 min
What is Commercialization as a Service (CaaS)? The Scale Factory’s Approach to Business Development in Southeast Asia
Commercialization as a Service (CaaS) represents a strategic approach for businesses seeking to introduce their products or services into...
Mar 281 min
Interview with Thomas Haugan – How Automation Enhances Ad Efficiency Without Compromising Creativity
In a recent conversation with MARKETECH APAC, Thomas Haugan, partner at The Scale Factory and Head of APAC at Bannerflow, shed light on a...
Mar 194 min
Doing Business in Southeast Asia - Winning Through Cultural Intelligence
Diving into the markets of Southeast Asia opens a world of opportunities for businesses eager to grow. Home to more than 670 million...
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