The Scale Factory Welcomes Niklas Stålberg as Advisor

We are pleased to introduce and warmly welcome Niklas Stålberg as Advisor to The Scale Factory (TSF).

Niklas is a highly accomplished serial entrepreneur who has founded and built five companies within digital marketing and ad/martech. His most recent scale-up was acquired by GroupM, after which Niklas took on the role of Group CEO for GroupM Thailand. In this position, he led a team of approximately 650 professionals managing more than $500 million in annual advertising investments.

Over the past four years, Niklas has focused on investing in and supporting scale-ups across Europe and Asia, bringing hands-on operational insight combined with strategic perspective.

To get to know Niklas better, we asked him a few questions.

What made you decide to join TSF?

I have been following the team at TSF since its inception and became genuinely interested in your business model. What stands out is that you don’t just advise clients on GTM strategies — you build strong teams and convert strategy into revenue.

Over the years, I’ve seen many consultants present impressive plans that make perfect sense on paper, but shy away from what truly matters: execution that drives revenue. TSF operates differently. You execute.”

What would be your top advice for companies looking to enter Asian markets?

First and foremost, companies must realise that a ‘one-size-fits-all’ Asian GTM strategy simply does not work.I’ve seen numerous companies enter the region by sending their top salesperson, equipped with a GTM model that works perfectly in their home market. It often fails — primarily because they lack local networks, don’t fully understand cultural nuances, and realise too late that the approach needs to be adapted. My advice is always the same: do your homework before entering the region. And when you do, partner with local experts who have strong access to your vertical’s ecosystem.

Niklas will work closely with the TSF team and play an integral role in our continued growth journey — particularly as, with this announcement, The Scale Factory opens its doors to the Thai market.

We look forward to building the next chapter together.