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Pickatale partners with The Scale Factory to drive APAC expansion of their next gen reading platform




Founded in 2013, Pickatale is on a mission to change the world of reading. With global challenges related to reading, Pickatale is reimagining how kids read and learn. With high-quality content, a superior reading experience and big data and analytics, Pickatale inspires kids to discover the joy of reading and become better readers, while giving teachers and parents tools to support them along the journey.


With their next gen reading platform, Pickatale has 1,000+ original titles, with interactive books, gamification as well as dashboards for teachers to follow the progress and participate in the learning journey, ensuring a fun and productive reading experience for kids of all ages.


Operating in Scandinavia and the UK, Pickatale is now eying an expansion in APAC, home of 60% of the world’s population and 42 percent (43 million) of the world’s illiterate youth. “Having spent the last years refining the product and setting the organisation up for scale, we are now ready to enter the APAC region and support teachers, parents, and most importantly the kids to become better readers”, says Sigbjørn Dugal, Founder of Pickatale.


With proven success, Pickatale has now partnered with The Scale Factory, Asia’s leading platform for scaling tech companies, to help with the regional expansion. “First and foremost, all of us at The Scale Factory became incredibly inspired when we learned about their mission, which is important and serves a higher purpose than purely business KPIs. Furthermore, with such an advanced product that makes the experience fun and engaging for kids and secondly personalised based on their individual proficiency levels, we are thrilled about the potential for them in this region. The dashboards where teachers can view progress and take part in their learning journey, makes it a very powerful proposition in this region”, says Pierre Martensson, Co-founder and Managing Partner of The Scale Factory.


“We are excited to partner with The Scale Factory to drive the expansion of Pickatale and our mission of helping kids read better in the APAC region. Through our conversations over the past months it became clear they have a strong team and strategic approach to helping our business scale. Combined with their broad network they will be an invaluable partner for us as we pursue our growth in the region”, says Johannes Mella, Pickatale CEO.


About Pickatale

Founded in 2013, Pickatale’s vision is to advance the next generation of learners. With high-quality content, a superior reading experience and big data and analytics, Pickatale inspires kids to discover the joy of reading and become better readers, while giving teachers and parents tools to support them along the journeys. With their next gen reading platform, Pickatale has 1,000+ original titles with interactive books, gamification as well as dashboards for teachers to follow the progress and participate in the learning journey, ensuring a fun and productive reading experience for kids of all ages.


To learn more visit https://pickatale.co.uk/about/


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