Will the world become a better place with my product? TSF's Co-Founder Lars features in this episode of Strategy & Sourdough where this and other questions related to B2B marketing for startups are explored.
He speaks about his mental model around building B2B Enterprise relationships, and outlines examples from companies on how they overcame scepticism, as well as TSF's acquisition engine framework of cold, warm and X factor building blocks. With B2B marketing, relationships are everything. But how do you build them? Tune in and find out!