6 days ago2 minIs Your Retail Media Strategy Shoppable?Interactive and shoppable ads are improving online advertising by combining data-driven digital marketing with a consumer-friendly...
Apr 165 minClient Spotlight: What Lies Beyond CTR? Cavai's Approach to Deeper Ad Engagement Metrics For decades, Click-Through Rate (CTR) has been the gold standard for measuring the success of digital advertising campaigns. It's been...
Apr 94 minClient Spotlight: How Adimo’s Shoppable Ads Enhance E-commerce ExperiencesThe e-commerce scene in Southeast Asia is booming, with industries like Food & Beverage and Beauty leading the charge. Despite this...
Mar 281 minInterview with Thomas Haugan – How Automation Enhances Ad Efficiency Without Compromising CreativityIn a recent conversation with MARKETECH APAC, Thomas Haugan, partner at The Scale Factory and Head of APAC at Bannerflow, shed light on a...