Creative teams often face the constant challenge of meeting tight deadlines, managing complex workflows, and maintaining consistent,...

Creating ads that stand out and engage audiences in today's crowded digital space is no small feat. However, video ads offer a powerful...

Interactive and shoppable ads are improving online advertising by combining data-driven digital marketing with a consumer-friendly...

For decades, Click-Through Rate (CTR) has been the gold standard for measuring the success of digital advertising campaigns. It's been...

The e-commerce scene in Southeast Asia is booming, with industries like Food & Beverage and Beauty leading the charge. Despite this...

In a recent conversation with MARKETECH APAC, Thomas Haugan, partner at The Scale Factory and Head of APAC at Bannerflow, shed light on a...