Welcome Shubhra Sharma — BD Buynomics

We're growing the team in Asia.

Shubhra Sharma has joined The Scale Factory as a Business Development Representative. Her job: help our client Buynomics — an AI-powered revenue management platform — find and win new customers across Asia-Pacific. She's the newest member of the dedicated commercial team we've built around Buynomics as part of their APAC expansion.

Shubhra comes from an unexpected starting point: civil engineering. She made a deliberate pivot into sales after recognising that the skills she valued most — reading people, building conversations under pressure, staying steady through setbacks — were exactly what a career in business development would demand and sharpen.

We sat down with Shubhra during her second week of onboarding to hear how she thinks about the role, what drives her, and where she's heading.

On the product

Buynomics sits at the intersection of AI and commercial strategy — a product that looks simple on the surface but runs deep technically. As part of The Scale Factory's commercial team for Buynomics, Shubhra's role is to open doors with prospective customers across APAC — identifying the right buyers, running outreach, and qualifying opportunities so the sales team can close them. She's already digging into the virtual shopper models and ML architecture underneath, knowing that real product fluency is what separates a good BDR from someone who can grow into a full Account Executive.

If I'm talking to somebody technical on their side, I need to understand how this ML function works for them, how they're actually seeing results," she said. "As a BD, having an overall understanding is enough to qualify leads. But if I want to grow into an AE — and that's where I'm heading — I need to go deeper.

On rejection

We asked Shubhra what the best and worst thing about sales is. She gave the same answer for both: rejection.

"Rejections teach you patience. They teach you how to mould a conversation, how to keep people interested. But if you make 50 calls a day and most of them don't land — that stings."

Her approach is refreshingly practical. Bad day? Close the laptop. Read a book. Watch an anime. Sleep early. The next morning, she reviews what she could have done differently — not in the moment, never that same evening, but with a fresh head the following day.

On where she's going

Shubhra is clear about her trajectory: BD to Account Executive, then into leadership. She's noticed that a majority of people in senior commercial roles have a sales background, and she sees her current role as the foundation for that path.

Being in sales at Scale Factory is an opportunity to understand different markets, different products, different ways businesses grow. Expansion is what we do. So I'm learning all of it.

On joining the team

Shubhra is already plugging into the cross-team knowledge-sharing calls where BDRs and AEs across our client teams trade notes on what's working. It's one of the things that makes Scale Factory different — what works for one client team gets shared, tested, and adapted by others.

She'll be working closely with the existing APAC team, running outreach into new markets and building the pipeline that turns Buynomics's product into paying customers across the region. That's what we do at The Scale Factory — build the commercial engine so our clients can focus on the product.

Welcome aboard, Shubhra. We're glad to have you.