Jun 133 minCavai: The Secret to Great Video AdsCreating ads that stand out and engage audiences in today's crowded digital space is no small feat. However, video ads offer a powerful...
May 283 minNordic Innovation Meets Southeast Asian MarketsSoutheast Asia's digital landscape is buzzing with opportunity, and it's not just local players who are taking notice. Nordic AdTech...
Apr 302 minIs Your Retail Media Strategy Shoppable?Interactive and shoppable ads are improving online advertising by combining data-driven digital marketing with a consumer-friendly...
Apr 165 minClient Spotlight: What Lies Beyond CTR? Cavai's Approach to Deeper Ad Engagement Metrics For decades, Click-Through Rate (CTR) has been the gold standard for measuring the success of digital advertising campaigns. It's been...