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WE SCALE

TECH COMPANIES

IN ASIA

Daring and

decisive growth

We’re The Scale Factory, and we can’t wait to start working together. We help disruptive tech brands to grow in Asia. Together with our clients, we set a growth vision for the region, build a detailed road map for getting there. And then we implement and deliver results.

Our guiding principle: we win when you win.

“When we decided to enter into Asia there was no question with whom to work. The Scale Factory, with their exceptional track record and impressive line up of Advisors, was an obvious choice.”

Steffen Svartberg, CEO, Cavai

Our Concept

CONCEPT

Our concept is based on the founders' experience in building and scaling commercial organizations around the world. We plan for scale, then build a mutually reinforcing system of sales and marketing, that is supported by tech and fuelled by network orchestration. Our involvement ranges from single strategic projects to being your outsourced commercial organization in Asia.

Latest News

Fuse teams up with TSF to lead their GTM efforts

Thinking about expanding into APAC? Pierre shares some of his advice

Founders and Managing Partners

TEAM

Lars Bjørge

Founder & Managing Partner

22 years of experience in all aspects of digital marketing and e-commerce, and managing digital marketing ventures. Has spent most of the last decade in China scaling the digital media operations of Unilever, HP, SC Johnson, and VW.

Lars is a serial founder with two exits, angel investor and advisor. He has lived and worked on all continents except South America.

Motto: Embrace your inner geek

Pierre Mårtensson

Founder & Managing Partner

Commercialization expert with 15 years experience in the trenches in Asia where he rapidly scaled organizations like Oriflame, Tapad, Lux, Zinzino, and Antler.

Serial investor, advisor and board member of a set of high growth organization globally.

Motto: Daring and Disciplined

The Scale Factory Team

Thomas Haugan

Partner

Benn Sykes

Commercial Head ANZ

YJ Liao

Associate Director,

Business Development

Lana Pagnoux

Customer Success Manager, Cavai

Sabina Simmonds

Head of Finance

The Scale Factory

Anna Mannervik Hartman

Director Legal & Public Affairs

WhatsApp Image 2022-10-31 at 2.59.27 PM.jpeg

Brandon Tan

Head of Business Controlling and Analytics

YJ Liao

Associate Director,

Business Development

Nigel Ng

Senior,

Business Development Manager

Ankit Maheshwari

Scale Consultant

Joanna Pawluczuk

Scale Consultant

Charlotte Cheng

Conversational Designer, Cavai

Our Clients

CLIENTS

CAVAI

Cavai is the leading conversational advertising platform and is inventing the future of advertising with text and voice-controlled chatbots that can be delivered on millions of websites, mobile apps, social media, and programmatic TV. Cavai adheres to the users' right to privacy while their solutions are served contextually relevant in a premium and brand-safe environment. Cavai chatbots fit directly in the current media buying workflow.

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