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Daring and
decisive growth

We’re The Scale Factory, and we can’t wait to start working together. We help disruptive tech brands to grow in Asia. Together with our clients, we set a growth vision for the region, build a detailed road map for getting there. And then we implement and deliver results.

Our guiding principle: we win when you win.

“When we decided to enter into Asia there was no question with whom to work. The Scale Factory, with their exceptional track record and impressive line up of Advisors, was an obvious choice.”

Steffen Svartberg, CEO, Cavai

CONCEPT
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Our Big Idea

Based on our founders' experience in building and scaling commercial organizations around the world, we plan for scale, then build a mutually reinforcing system of sales and marketing, supported by tech and fuelled by network orchestration. Our involvement ranges from single strategic projects to being your outsourced commercial organization in Asia. 

Our Clients

CLIENTS
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CAVAI

 

Cavai is the leading conversational advertising platform and is inventing the future of advertising with text and voice-controlled chatbots that can be delivered on millions of websites, mobile apps, social media, and programmatic TV. Cavai adheres to the users' right to privacy while their solutions are served contextually relevant in a premium and brand-safe environment. Cavai chatbots fit directly in the current media buying workflow.

Founders and Managing Partners

TEAM
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Lars Bjørge

Founder & Managing Partner

 

22 years of experience in all aspects of digital marketing and e-commerce, and managing digital marketing ventures. Has spent most of the last decade in China scaling the digital media operations of Unilever, HP, SC Johnson, and VW.

 

Lars is a serial founder with two exits, angel investor and advisor. He has lived and worked on all continents except South America.

Motto: Embrace your inner geek

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Pierre Mårtensson

Founder & Managing Partner​

 

Commercialization expert with 15 years experience in the trenches in Asia where he rapidly scaled organizations like Oriflame, Tapad, Lux, Zinzino, and Antler.

 

Serial investor, advisor and board member of a set of high growth organization globally. 

 

Motto:  Daring and Disciplined

The Scale Factory Team

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Thomas Haugan

Partner

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YJ Liao

Associate Director Business Development

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Isaac Heng

Business Development Representative

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Gilad Coppersmith

Associate Partner

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Lana Pagnoux

Head of Operations, Cavai

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Drew Santos

Business Development Representative

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Chris Pattinson

Associate Partner

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Charlotte Cheng

Head of Creative, Cavai

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Joanna Pawluczuk

Consultant

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Ashley Tan

Head of Accounting

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Joy Lee

Senior Enterprise
Account Executive

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Magnus Nadheim

Consultant

The Scale Factory Executive Advisors

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Jussi Salovaara

Co-founder and Managing Partner, Antler

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Anna Gong

CEO, Perx Tech, TedX,

Woman Entrep. of S'pore 2017

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Dick Van Motman

Investor & Board Member

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Aadi Vaidya

Tech Leader &
Angel Investor

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Eugene Goh

Co-founder,
HireQuotient
 

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ADVISORY BOARD
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Mikael Krogh

Managing Partner, Investigate

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Chia Jeng Yang

Principal, Saison 

Founder, Sharper Impact

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Doug Pearce

CEO Doohken Networks 

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Jun Yuan

CEO & Founder at SparkX Marketing

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Mike Nikou

Global Partner

at Antler

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Taru Jain

Founder &

CEO Future Marketer
Serial Entrepreneur

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Tuomas Peltoniemi

EVP & MD R/GA APAC

Ex Huone, Booni

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Maria Philips

Regional Head Operation, APAC

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Jonas Haggqvist

Venture Partner

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Auke Boersma

CEO Adcombi

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Chris Phillips

Managing Director at SiniMed Pte Ltd

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Marita Abraham

Chief Marketing Officer at Zilingo

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Stephen Li

CEO APAC

OMD Worldwide

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Sheinal Bhuralal

Serial Entrepreneur

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Lars Rinnan

CEO Amesto Nextbridge, Investor, Futurist

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Andreas Vogiatzakis

CEO/ Founder AMV+

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David Soukhasing

Founder/ MD  ANGIN investment

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Chris Tran

Managing Partner CapConnect

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Paul Meyers

Head Coach

Asia Founder Coaching

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Roar Wiik Andreassen

Founder Ampli Consulting

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Fredrik Bergman

CEO & Founder

PropTech Farm

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Johan De Geer

Founding Partner
Endurance Capital Group

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Nikhilesh Rao

CEO & Founder

SpinQbe Consulting

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CONTACT
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