Built. Operated. Proven.
TRACK RECORD
Every engagement follows our Build-Operate-Transfer methodology. Here's what that looks like in practice.
NEW MARKET ENTRY
Bannerflow
From zero APAC presence to $2.2M ARR — then the client asked us to keep going
$2.2M
APAC ARR
27
Enterprise wins
14 mo
To break even
Swedish creative management platform enters Asia with zero presence. TSF builds the Revenue Engine, reaches profitability in 14 months, and Bannerflow re-signs for 3 more years rather than taking it in-house.
LONG-TERM OPERATION
Cavai
Six years building a global revenue model from APAC outward
6 yrs
Engagement duration
15–20%
Of global revenue
Nordic next gen rich media adserver and interaction engine for display.TSF's longest-running engagement: APAC operation now profitable on a subscription model that's been adopted as the template for other regions.
REVENUE ENGINE TURNAROUND
A Nordic-listed enterprise technology company
10 UK scale-ups. Live selling tests. Tailored GTM blueprints.
3yr
engagement signed Q1 2026
25
Active partner dialogues
(50-day mark)
2,200
ICP stakeholders mapped
Nordic-listed enterprise tech, APAC operations stalled. Three-year TSF engagement to lead the partner-led GTM rebuild from Dubai and Singapore.
BELOW: FULL CASE STUDY PAGES
BANNER FLOW · NEW MARKET ENTRY
From Zero to $2.2M ARR in APAC
Swedish creative management platform enters Asia with no presence, no pipeline, and one lost client. TSF builds the Revenue Engine. The client asks us to keep running it.
$2.2M
Annual Recurring Revenue
27
Enterprise Clients Won
14 mo
To Breakeven
2022
Engagement Start
3 yr
Contract Renewal
THE CHALLENGE
Bannerflow is a leading creative management platform used by enterprise marketing teams across Europe to automate, personalise, and scale digital advertising production. In 2022, they had ambitions to expand into APAC — but essentially no foothold.
They'd previously had one client in the region: Uber. But when Grab and Uber merged their Southeast Asian operations, the contract disappeared. Bannerflow was left with zero APAC revenue, no local pipeline, no team, and no commercial infrastructure in the region.
The question was whether to invest years building an in-house APAC operation from scratch, or find a partner who could install one immediately.
THE APPROACH
TSF deployed a Dedicated Revenue Unit — an embedded commercial team operating as Bannerflow's APAC arm, running from Singapore. This wasn't advisory work. The team carried quota, owned pipeline, ran enterprise sales cycles, and reported into Bannerflow's commercial leadership as if they were an in-house team.
Operate
Q3 2022 – Present
Full commercial execution: outbound prospecting, enterprise sales cycles, client management, quarterly business reviews. Continuous refinement of positioning, pricing, and vertical targeting based on live market feedback.
Build
Q1–Q2 2022
Market mapping, ICP definition for APAC, embedded team recruitment and onboarding. Product positioning adapted for regional buyers. CRM and pipeline infrastructure stood up.
Transfer (Declined)
End of initial contract
At the end of the initial contract period, Bannerflow had the option to transfer the Revenue Engine in-house. They chose not to — re-signing TSF for a further three years to continue operating their APAC commercial function.
The fact that Bannerflow chose to re-sign rather than transfer tells the real story. The Revenue Engine isn't just performing — it's more valuable as an ongoing operation than as a one-time handoff.
— The Scale Factory
THE OUTCOME
$2.2M
Annual Recurring Revenue
27
Enterprise Clients Won
14 mo
To Breakeven
3 yr
Contract Renewal
RESULTS AFTER 3+ YEARS
Bannerflow went from a single lost contract to a profitable, growing APAC business generating $2.2M in annual recurring revenue across 27 enterprise accounts — without hiring a single person in the region. The operation broke even in 14 months.
When the initial contract ended, Bannerflow had a clear transfer path: take the team, the pipeline, and the relationships in-house. They chose not to. Instead, they extended for three more years, signalling that the Dedicated Revenue Unit model delivers more value as an ongoing commercial engine than as a transferable asset.
This is the BOT model working as designed — with the "T" as an option, not an obligation.
WINNINGTEMP · REVENUE ENGINE TURNAROUND
Reversing a −47% Pipeline Decline
Nordic HR tech platform in commercial difficulty. TSF partner Pierre Mårtensson rebuilds the outbound engine and restores the growth trajectory.
−47%
Pipeline Decline (Before)
+26%
Meeting Growth (After)
2023-24
Engagement Period
THE CHALLENGE
Winningtemp is a Nordic employee engagement platform that uses AI-driven pulse surveys to help organisations understand and improve workplace culture. By 2023, the company was facing a significant commercial headwind: pipeline had declined 47%, outbound activity was stalling, and the sales operation needed restructuring.
THE APPROACH
TSF partner Pierre Mårtensson took operational ownership of the commercial rebuild. Rather than advising from the outside, Pierre embedded within the team to diagnose the pipeline issues, restructure the outbound process, and rebuild commercial momentum from the inside out.
THE OUTCOME
−47% → +26%
Pipeline reversal to growth
COMMERCIAL TURNAROUND
The engagement reversed the pipeline decline and restored meeting growth to +26%. This case demonstrates TSF's ability to operate beyond APAC market entry — applying the same commercial rigour to fix and rebuild existing operations in the Nordics.
CAVAI · LONG TERM OPERATION
Six Years Building a Global Revenue Model
Nordic next gen rich media adserver and interaction engine for display. TSF's longest-running engagement: from APAC market entry to a subscription model now templated across regions
6 yrs
Engagement Duration
15–20%
Of Global Revenue
Profitable
APAC Operation
THE CHALLENGE
Cavai is a Nordic next gen rich media adserver and interaction engine for display. TSF's involvement spans six years — making this the longest-running and most evolved client engagement in the portfolio.
THE APPROACH
THE OUTCOME
15–20%
Of global revenue from APAC
Profitable
Standalone APAC P&L
Templated
Model adopted by other regions
LONG-TERM COMMERCIAL IMPACT
The APAC operation now runs profitably on a subscription-based model — a commercial innovation that emerged from the engagement and has since been adopted as the template for Cavai's operations in other regions. This is the ultimate proof of concept: a Revenue Engine that doesn't just generate revenue, but transforms the client's global commercial model.
REVENUE ENGINE TURNAROUND
From Stalled APAC Engine
to Partner-Led Rebuild
Nordic-listed enterprise tech, APAC operations stalled. Three-year TSF engagement to lead the partner-led GTM rebuild from Dubai and Singapore.
THE CHALLENGE
A Nordic-listed enterprise technology company in the premium video collaboration space — 180 employees, 17 global offices, 500+ customers across Oil & Gas, Defence, and large enterprises — approached TSF in early 2026. The APAC operation had been servicing global accounts well but failing to win regional ones. Their direct-to-end-user GTM motion didn't match how their target buyers actually procure: through System Integrators and Channel Partners. Add three years of high commercial-talent turnover and frequent management changes, and APAC growth had stalled.
THE APPROACH
TSF designed a partner-led GTM pivot focused on three core markets — Japan, ANZ, Southeast Asia — with a sharper ICP centred on energy-sector enterprises. The plan: onboard 20+ Channel Partners and Value-Added Distributors with world-class enablement, recruit local commercial talent under a firm Sales Management discipline, and rebuild the APAC operation as a partner-orchestrated engine rather than a direct-sale chase.
THE OUTCOME
TSF signed a three-year agreement to lead the GTM execution. Early signals are strong: 25 active dialogues with potential channel partners (3 signed within the first 50 days), 2,200 ICP-fit end-user stakeholders mapped, 190 attendees at the relaunch of the client's APAC business, and 5 senior Business Generators onboarded. Full commercial impact unfolds over the 2026–2028 horizon as the partner network and pipeline mature.
3 yrs
Engagement Duration
25
Active partner dialogues
(50 days in)
2,200
ICP stakeholders mapped
190
Attendees at APAC relaunch