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TSF Team

Accelerating Growth with Lendela

Updated: Nov 18


Back in 2021, The Scale Factory teamed up as advisors and also investors in Lendela. Based out of Singapore, Lendela is a leading loan matching platform for personal loans across various markets in Asia Pacific. 



The Challenge


Lendela was on a mission to revolutionize consumer access to loans by connecting borrowers with multiple lenders/banks in the region. With strong financial backing and an oversubscribed funding round, Lendela faced heightened expectations for rapid growth over the coming year. 


The key challenge was to scale their growth strategy beyond traditional methods, identifying new customer segments and reaching a broader market with unique, tailored approaches.



Objective


Centered around a series of discussions and workshops, The Scale Factory brought together exceptional talents in marketing, branding, and sales, working alongside Lendela’s senior management team. The clear-cut objective was to:


  1. Define a path to 100x growth through innovative strategies.


  2. Expand Lendela’s market reach by engaging new customer segments.



The Solution


With the theme "From 10x Growth to 100x", Lendela and The Scale Factory devised an overall growth strategy that included:


  1. Building an execution-focused team involving both Lendela’s internal teams and strategic partners.


  2. Designing bold, creative branding and messaging tailored to resonate with non-traditional personal loan takers.


  3. Establishing partnerships and executing an agile approach to target these new audiences effectively.



Since then, Lendela’s exceptional team has delivered rapid growth and expanded their business into new markets. To date, Lendela has enabled over 300,000 consumers with the clarity and confidence to make informed financial decisions alongside over 100 lending partners.


“Teaming up with The Scale Factory and their daring and decisive take on achieving scale played a crucial part in our GTM strategy.” – Nima Karimi, Founder and CEO


Interested in exploring the Asia Pacific Market Opportunity? Hit us up!

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